Blu-Ray Part 2: Why Decisions Should Follow, Not Lead, Analysis

Posted by Rob Enderle
Last week I wrote a piece on why Sony should have never brought out Blu-Ray in the first place. Many people at Sony, some of them very powerful, have lost their jobs over this, and Sony appears to be getting ready to move to the technology that may take the place of all DVDs.

If I’m correct, there are really only two likely outcomes: HD-DVD wins or both lose. If this had been determined at the start, Sony could have likely saved a lot of red ink. Now the problem for them is, I don’t see how they get out of this.

Time is clearly not unlimited; yet another format came to market this week that actually looks rather good.