Free Star Trek "Phaser" with purchase of HD DVD player and Trek Box set

In another example of an unnecessary bundle:

via E-Gear: (about half way down)

It wouldn’t be a Toshiba event without some HD DVD news. Third generation HD DVD players are now shipping and a new firmware update (enabling 24 fps output) is coming soon for second gen players. And then there’s Star Trek. With Toshiba execs wearing Star Trek costumes and accompanied by corny Kirk sound clips, Toshiba announced a promotion for the upcoming HD DVD-exclusive Star Trek: Season One box set from Paramount. Buy a new player and the Trek HD box set and you’ll receive a free phaser remote control. To say that my phaser was set to stunned would be an understatement. With the industry buzz and retail momentum Blu-ray Disc has received lately (justified or not) I really thought we’d hear more from the folks behind HD DVD. Is the original Star Trek even in widescreen???