High-Def and No Frills: Vizio's Winning Formula

Love my 50" Vizio Plasma...here's a good article in the Washington Post about them:

Vizio, recently catapulted to the No. 1 position for shipments of HDTVs in North America, according to the research firm iSuppli. Its strategy is to hold down the cost of making the sets, then undersell its rivals and make money by selling in high volume through discount retailers. It has also benefited from a boom in television sales ahead of the pending phase-out of analog television signals in 2009. With a 14 percent market share in the second quarter, Vizio surpassed such better-known, well-heeled competitors as Samsung, Philips, Sony and Sharp, iSuppli said.

Link here