K-Mart goes HD-DVD exclusive

via wired:

Wal-Mart already has the $200 PC, and now it has a HD-DVD player at the same price tag. Furthermore, other stores are matching it's price, with Kmart announcing it will exclusively sell Toshiba's HD-A2 HD-DVD player. Let's hammer that point home: There will be no Blu-Ray for you at Kmart, unless you want a PlayStation 3.

"Toshiba spokesperson Jodi Sally said Kmart, which is owned by Sears, would exclusively stock Toshiba HD DVD players in retail stores due to their lower price. A clerk at the retail chain's Anaheim location confirmed the store only carried Toshiba players."

How can Blu-Ray fight a $200 price tag at America's largest retailer, a complete lock-out at the No. 2 shop, and everyone else following the leader?