Wednesday, October 3, 2007

Most Happy With HDTV Picture, Dissatisfied With Program Selection

Via Digitalmediawire.com

While 85% of high-definition TV owners are satisfied with the picture quality of HD televisions, only 39% could say the same for HD programming selection, according to a report released Wednesday by The Nielsen Company.

Of those surveyed, women were slightly more positive about HD picture quality than men, while no difference was observed between cable and satellite subscribers.

Some 60% of HDTV owners subscribed to HD signals from a cable provider, while 31% had a satellite subscription and 6% said they received HD signals via an antenna or over-the-air.

Sports and movies were the most frequently watched programs in HD, while music and reality shows were the least-watched.

Among HD channels, ESPN HD was the most popular sports channel, while Discovery HD was the top documentary channel and HBO HD the most popular movie channel.

Nearly one-fifth (19.7%) of respondents reported that they watch more TV since they got their HD set.
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