Vizio Stays on Top in L.C.D. TVs

As the hard-core deal hunters ready their thermoses so they have coffee while camping out early Friday morning for the “doorbuster” sales at Best Buy, Wal-Mart and so on, returns from the third-quarter electronics derby are coming in.

In the hard-fought battle for L.C.D. televisions, iSuppli says low-price leader Vizio remained the leader in the third quarter, although its share fell to 13 percent of the sets shipped, from 13.7 percent in the second quarter.

The high-end brands — Samsung, Sharp and Sony — all gained significant share, which suggests that the market is beginning to consolidate. Sony in particular jumped, to 10.1 percent from 6 percent. The big losers were the smaller manufacturers. Brands below the top six fell from 43.5 percent to 34.1 percent in the quarter.

With the three leaders within a percentage point of each other, the home stretch for this year may well be a photo finish.

The full results are after the jump.

Top-6 North American LCD-TV Brands in the Third Quarter (Ranking by Unit Shipments)
Q3 Rank	Company	Sum of Q3 07	Sum of Q2 07
1	Vizio	13.0%	13.7%
2	Samsung	12.8%	10.8%
3	Sharp	12.0%	9.8%
4	Sony	10.1%	6.0%
5	Polaroid	9.1%	8.5%
6	Philips	9.0%	7.8%
	Others	34.1%	43.5%
Source: iSuppli Corp. November 2007

Via nytimes