High-Def Successor to DVD to Be Showcased in 7 new cities

Following overwhelming consumer and media response of Blu-ray technology being the leading format of choice for home entertainment - Walt Disney Studios Home Entertainment and Panasonic Electronics today announce the official extension of Disney’s Magical Blu-ray Tour to visit seven additional North American cities in 2008. The announcement was made by Bob Chapek, president of Walt Disney Studios Home Entertainment.Disney’s Magical Blu-ray Tour, sponsored by Panasonic, will continue to educate consumers across the country about the leading, state-of-the-art high-definition home entertainment technology through hands-on interactive kiosks, product demonstrations, and a special presentation theater where consumers can experience first-hand the amazing capabilities of Blu-ray Hi-Def. The tour extension will commence in Toronto, Canada beginning January 24 and continue on to six additional locations across the nation.“Last year, thousands of consumers in each market stopped by our Blu-ray Tour exhibit to better educate themselves on the Blu-ray format and its numerous technological advancements,” stated Bob Chapek, president of Walt Disney Studios Home Entertainment. “The success of this interactive and educational vehicle helped clear up many misperceptions about high-definition in general. With that said, we are thrilled to be able to extend the tour into 2008.”

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