HD DVD: The Missing Super Bowl Ad
Toshiba's much-anticipated HD DVD Super Bowl commercial apparently did not air last night in several markets.
The spot, which highlighted Toshiba's new lower-priced HD DVD players, was regarded by some as the high-def disc format's 'Hail Mary' pass in its battle against rival Blu-ray.
Toshiba reportedly spent $2.7 million to secure the Super Bowl commercial time. However, with the ad apparently appearing in select markets, it's possible that Toshiba opted to buy a targeted, regional ad instead of a national spot.
David Cohen, a spokesman for the Brodeur public relations agency, which handles the HD DVD account for Toshiba, told TVPredictions.com this afternoon that Toshiba would not be able to comment on the commercial until Tuesday.
The spot, which highlighted Toshiba's new lower-priced HD DVD players, was regarded by some as the high-def disc format's 'Hail Mary' pass in its battle against rival Blu-ray.
Toshiba reportedly spent $2.7 million to secure the Super Bowl commercial time. However, with the ad apparently appearing in select markets, it's possible that Toshiba opted to buy a targeted, regional ad instead of a national spot.
David Cohen, a spokesman for the Brodeur public relations agency, which handles the HD DVD account for Toshiba, told TVPredictions.com this afternoon that Toshiba would not be able to comment on the commercial until Tuesday.
posted by Sirdvd at
11:00 AM
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