Is this Blu-Ray's answer to the combo HD DVD?

$10 Rebate on Select Disney Blu-ray Discs

If you've been considering upgrading your standard-def DVD editions of select Disney titles to Blu-ray, here's a deal to be on the look out for.

Here's how it works: included in some Blu-ray editions of several titles (including most recently, 'The Rock,' 'Crimson Tide' and 'Con Air') is an insert offering a $10 rebate for consumers who've purchased both the standard-def DVD edition *and* the Blu-ray edition of the same title.