Blu-ray Awareness Tops 60%, But Hardware Penetration Low

And the crowd goes whatever?

Sixty percent of U.S. consumers are aware of Blu-ray discs, but hardware penetration for the high-definition DVD format sits at only 9 percent, according to a new survey.

Research firm Interpret, LLC has found that Blu-ray and HD DVD owners continue to buy standard-def DVDs at a rate of 7.7 to 8.7 for high-def titles during the past six months, but more available Blu-ray titles are needed to grow that difference.