Expert View: HDMI Evolves
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Hi-Def and Tech news
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Wal-Mart already has the $200 PC, and now it has a HD-DVD player at the same price tag. Furthermore, other stores are matching it's price, with Kmart announcing it will exclusively sell Toshiba's HD-A2 HD-DVD player. Let's hammer that point home: There will be no Blu-Ray for you at Kmart, unless you want a PlayStation 3.
"Toshiba spokesperson Jodi Sally said Kmart, which is owned by Sears, would exclusively stock Toshiba HD DVD players in retail stores due to their lower price. A clerk at the retail chain's Anaheim location confirmed the store only carried Toshiba players."
How can Blu-Ray fight a $200 price tag at America's largest retailer, a complete lock-out at the No. 2 shop, and everyone else following the leader?
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Home Media Magazine is reporting a narrow Blu-ray disc sales victory for the week ending Oct 21, disputing Paramount's previously released sales numbers for HD DVD edition of 'The Transformers.'
According to the just-published report, Blu-ray won the week by a thin margin that amounts to 51% of the high-def discs sold, versus 49% for HD DVD. Although a two percent lead is certainly not commanding, many were expecting the HD DVD camp to win the week, thanks in large part to Paramount's high-profile HD DVD exclusive release of Transformers.
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Samsung’s BD-P1400, originally expected to be tagged at $549, is now being sold at such retailers as Best Buy and Crutchfield.com at a price that matches the cheapest available Blu-ray set-top to this point, Sony’s $499 BD-S300.
Amazon.com was offering the latest Samsung model for $409 as of Monday. In its Sunday advertising circular, Best Buy singled out Samsung’s BD-P1400 for $499.
A spokesman for Samsung has not responded for comment.
The manufacturer might be feeling some pricing pressure in the format, as the Samsung player is streeting near the same time that Sony knocked $100 off its 80GB PlayStation 3. Now, for $499, people can pick up a gaming system and a Blu-ray player all-in-one.
Also next month, Sony will launch a $399 40GB PS3, representing a new pricing low for Blu-ray-capable players.
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Some savvy consumers are looking overseas for a way to take some of the risk out of buying a next-generation DVD player.
Many movie lovers have repeatedly said they are reluctant to buy one of the new high-definition movie players because of a format war pitting two incompatible technologies against each other. As the battle has unfolded, some studios have made deals to exclusively distribute their titles in one format or the other. Sony Pictures, for example, releases high-definition titles only in the Blu-ray format, which parent Sony Corp. developed. General Electric Co.'s Universal Pictures, on the other hand, releases high-definition movies only in the rival HD DVD format.
Due before the end of October, LG's new dual-format player may end up being the first Blu-ray player to hit the market with secondary BD-Java support.
As we've previously reported, the BDA has mandated all that Blu-ray players launched after October 31, 2007 include a series of features (including full BD-J support) in order to be Profile 1.1 compliant. The updates will enable a series of functions not supported by current Blu-ray players, including true video picture-in-picture playback.
Although to date, no manufacturer has released a Profile 1.1 player ahead of the BDA deadline, LG said yesterday that its soon-to-street BH200 dual-format player will include "full profile specifications" for Blu-ray players.
OCT. 10 | UNIVERSAL CITY, Calif.—Supporters of the HD DVD and Blu-ray Disc high-definition formats locked horns at the HDTV DisplaySearch conference here Wednesday, but all participants ultimately agreed they were heartened by the fact that consumers are adopting high-def discs, even slowly.
“The chances are pretty slim” that high-def won’t succeed, said Don Eklund, executive VP of advanced technologies for Sony Pictures Home Entertainment. “There are obstacles in getting consumers to appreciate it, but it’s inevitable it will roll. Satellite and cable do a good job of indoctrinating people to high-def and by extension high-def packaged media.”
Currently, high-def stand-alone players comprise a 5% unit share within the total DVD player market, according to DisplaySearch. Although that is small, that share has significantly improved in recent weeks. Between April 2006 and August 2007, next-gen set-tops totaled just 1.3% of the overall DVD player market.
By year end, there should be about 1 million Blu-ray and HD DVD set-top units sold, the research concern predicts.
On a revenue basis, next-gen players carved out a 27% share of the overall market during the month of August. That marks a rise from next-gen’s 11% share between April 2006 and August 2007.
HD DVD players began outselling Blu-ray models starting in mid-September and regained a year-to-date lead of a little over 50% through the rest of the month, said Jodi Sally, Toshiba VP of marketing of digital A/V products.
Year to date, according to NPD figures she cited, HD DVD players command 53% of sales; Blu-ray players, 44%; dual format players, 3%.
She acknowledged several Blu-ray weekly victories in the run-up to home theater installer conference CEDIA, but she told attendees at Tuesday’s DVD Forum conference, that Blu-ray victory was short lived. At the time of CEDIA in early September, Sony executives said that the launch of the company’s $499 models, which marked the cheapest available BD set-tops to date, helped boost their August sales.
UNIVERSAL CITY, Calif.—What if somebody started a format war and nobody came?
That was the question posed at the opening session of the DisplaySearch's 5th Annual HDTV Conference here. The much-hyped battle between opposing next-generation packaged media formats HD DVD and Blu-ray Disc still has no clear winner. Each of the panelists onhand to hash out the question of which side will prevail predictably had an agenda--to explain why his camp will win.
While there was no answer, several things became more clear: Studios have learned some lessons over the past year, and both sides are still essentially guessing as to what will be most compelling to consumers. Adoption of next-generation players and media is still low compared with standard-definition fare, though consumer recognition of all things high-definition is growing, which should benefit both sides.
Talk of this so-called war isn't new. But as more consumers buy high-definition television sets, and as the prices of next-generation set-top boxes and players come down and more people are exposed to the marketing push for high-definition discs from movie studios, retailers and hardware makers, they will be faced with a choice. Remaining neutral, though, is still what many are choosing.
Since this time last year, there's been some shift in the landscape of high-definition media. One of the most highly publicized changes was Paramount's decision to back off its Switzerland-like approach of offering its content on both formats and focus exclusively on HD DVD. The shift had a significant impact--at the very least on the perception of the format war, which up until that point appeared to be favoring Blu-ray.
For the record, Paramount Executive Vice President Allen Bell said the decision "didn't have much to do with the format war," but rather observations of the industry dynamics. (However, The New York Times reported that Paramount and Dreamworks Animation had both been paid off to choose HD DVD.)
"Up until (the) launch of two formats you could do an analysis and it was fundamentally a PowerPoint deck...more or less a white paper," Bell said. "We were the first company that went ahead and said, we're going to try both. A year later...does it become a good consumer proposition?" Compatibility, as well as consistency of the players from competing manufacturers and content availability led the studio to HD DVD, he said.
Though Paramount might think it has picked a winner, consumer polling by The NPD Group doesn't back up that decision. There are still plenty of factors holding up the next-generation packaged media industry as a whole.
Grant is having a problem renting blu-ray discs from Netflix.
They're all arriving with an identical crack near the outside edge.
Some of them play; some of them don't.
He's documented the cracked discs for us:
9/13/2007 - Casino Royale (Not recognized by player)Hey, Planet Earth was pretty cool, and we were pleasantly surprised by Casino Royale. The new James Bond is sexy, although he looks more like he belongs in a remake of The Prisoner than James Bond... Oh sorry, wrong blog. Anyone else experiencing trouble with their blu-ray discs from Netflix?9/17/2007 - Casino Royale
9/18/2007 - Flags of Our Fathers (Would not play)
9/18/2007 - The Holiday
9/21/2007 - The Holiday
9/27/2007 - The Holiday
9/27/2007 - Planet Earth: Complete Collection: Disc 1
10/02/2007 - Happy Feet
10/02/2007 - Babel
10/04/2007 - Happy Feet (Played OK)
10/04/2007 - Babel (Played OK)
10/09/2007 - Babel (Played OK)
12 cracked out of 19 as of 2007-10-09
Wal-Mart carries a third-place share of the high-definition software market, followed by Circuit City and Target. Amazon.com sits in second.
NPD declined to report specific unit sales shares for each of the retailers but noted that Best Buy is far in front. Amazon.com and the rest are mostly clustered together for the second through fifth spots.
Best Buy’s fanboy and fangirl consumer base, coupled with its commitment to customer service, has boosted the chain’s high-def performance, said Brian Lucas, spokesman for the chain.
“We generally have an audience that loves movies, where they are not casual fans, and these people are likely to have a great home theater experience,” said Lucas. “As one of the market leaders in HDTV sales, our customers tend to understand high-def more than the average consumer.”
Lucas noted that Best Buy’s ‘blue-shirt’ staff regularly talk to customers about the incompatibility between Blu-ray and HD DVD, and he said that honesty has encouraged consumer interest in high-def.
Toshiba is showing three yet-to-be-launched HD DVD recorders at this week’s Ceatec show in Japan.
A main feature of all three players is the ability to transcode in real-time an off-the-air MPEG2 high-definition signal into the more efficient MPEG4 AVC compression system. When used it means recorded HD content will take up less space so more can be stored in the recorder’s hard-disk drive or on an HD DVD disc.
Toshiba says about 6 hours of content can be stored on a single-layer HD DVD-R disc.
Because the MPEG4 AVC data takes up less space it’s also possible to store about 2 hours of content on a DVD-R using the recently standardized HD REC format.
The high-end RD-X7 recorder from Toshiba features 1080p (1080 horizontal lines with progressive scanning) video output at 24 frames per second, which is the highest of several grades of video signal judged to be high-definition. The other two recorders, the RD-A101 and RD-A201, didn’t appear to offer this output based on available information from Toshiba.
The company hasn’t announced when the recorders will hit the market but three manufacturers of recorders based on the competing Blu-ray Disc format, Sony, Panasonic and Sharp, have all in the last month announced new machines for the year-end shopping season. To compete, Toshiba will likely have to release the new recorders in the coming weeks.
After initially turning a cold shoulder to
The BDA has begun formal evaluation of AVS (Advanced Video System), a Chinese-developed video codec, and DRA (Digital Rise Audio), a Chinese audio format, for possible inclusion in Blu-ray players made and sold in
The decision to evaluate the codecs was announced at a press conference held in
If adopted, the move would put Blu-ray on par with HD DVD, which has already approved the use of AVS in a Chinese version of HD DVD currently slated for launch there in May 2008.
Parsons says no decision has been reached yet on whether Blu-ray players incorporating the Chinese codecs would be limited to the Chinese market, as the DVD Forum has sought to do with China-only HD DVD players, or they could be exported to the rest of the world.
"We don't know where we would draw the line, or even if we would draw a line," Parsons said. "Generally, we haven't tried to regionalize the format."
Either way,
The new emphasis on the Chinese market and Chinese manufacturers represents a bit of a turnaround for the Blu-ray camp. The format's developers were initially reluctant to license the technology to low-cost Chinese CE makers, fearing a rapid decline in prices would make it harder to recoup their investment.
But with prices now falling for both high-def formats, Blu-ray has little choice but to embrace low-cost manufacturers.
"We would have been foolish to think that limiting the involvement of Chinese manufacturers is something that could be sustained for a long time," Parsons said. "Initially it made sense to keep margins high to try to recoup some of the investment that went into the format, but we always knew that as we got into more competitive price points we would have to look for ways to take some of the costs out."
Parsons also says Blu-ray is unwilling to concede the Chinese market to HD DVD.
"There's this perception that
According to Parsons, "there's a lot going on over there right now, with both formats."
One thing the Chinese government has made clear, however, is that any high-def format sold in China will have to support AVS, which the government sees as crucial to China's bid for technological and IP parity with Japan, the U.S. and Europe.
So it's a fair bet that the "evaluation," will go well, especially since most members of the BDA board also sit on the steering committee of the DVD Forum, and would be already familiar with the technology from its incorporation into HD DVD.
Parsons couldn't say how long the evaluation is likely to take.
Blu-ray manufacturers are going to start cutting prices and go out on a promotional binge this holiday season, Matsushita Electric Industrial's Kazuhiro Tsuga said during a briefing with reporters at Ceatec, a large tech trade show that started here Tuesday. At Matsushita, which is best known for its Panasonic brand name, Tsuga is an executive officer who oversees networking efforts, some home electronics technologies and overseas labs, and other areas.
By the end of the Christmas season or the end of the first quarter, the writing will be on the wall. The format war in earnest may last only another year, he predicted.
"The BD (Blu-ray disc) companies will try to do our best to promote Blu-ray," he said. "The studios want us to put money in to promote it."
He added: "By the end of the year, you will see good products with very good promotion."
The Blu-ray coalition is also working on ways to cut the price of slim Blu-ray drives and recorders to allow the technology to infiltrate notebooks and PCs.
And wouldn't you know it--Matsushita has new Blu-ray players on the way. The three models will handle 18 hours of full-HD programs on a dual-layer disc and will go on sale November 1 in Japan, according to Reuters.
Tsuga's no fan of combo players that conjoin Blu-ray and HD DVD features. Last year, he called the idea "stupid, stupid." He pretty much repeated the comment this year and said that Matsushita still has no plans for such a device.
He downplayed Paramount Pictures' commitment to release movies on HD DVD exclusively, saying it only lasts for 18 months, and argues that studios are going with HD DVD "because big money came" to them. (Microsoft, Toshiba and Intel are the main backers of HD DVD.)